Just in time for fall event planning season, here’s a cornucopia of news stories specially curated to keep you up to date. One of our objectives is to keep our readers up to date on new technology in the field, and this post is no different: we’re sharing a great article on leading edge event website technologies.
To round things out, we cover a unique dinner held in a football stadium, partying with tequila, and an update on the sustainability practices of an industry giant!
Trends In Event Websites
With more than a billion websites on the internet, standing out from the crowd is never easy. Author Sean Burke makes sure you know that mobile functionality and great SEO are critical: he lists them early. Burke says to be sure:
…that the site is mobile friendly and… …that the site doesn’t use Flash, as it doesn’t show in mobile and loads slowly on desktop. Over 50% of all traffic most sites get is mobile as confirmed by Google’s mobile update, so this is an easy win.
But he notes that:
Due to the complexity of SEO, you may want to have someone handle all of this for you.
Tequila Trucks To Pencil Centerpieces: Great Event Ideas
In their efforts to differentiate their event from all the others, professional planners work hard to come up with unique ideas. Here we’ve collected a bunch of the best for your inspiration.
For the Excel Academy’s Celebration of Excellence, the folks at AB Events designed awesome table centerpieces to fit the education theme. According to author Ian Zelaya:
…sunflower centerpieces wrapped with a row of pencils …and table numbers were created with new covers on old books, which were then used in classrooms and libraries.
An Awesome Party In A Football Stadium? Absolutely!
There aren’t many sit down dinners hosted in professional football stadiums, but that’s exactly what American Express did at CenturyLink Field, where the Seattle Seahawks of the NFL play.
Deborah Curtis, vice president of entertainment marketing and sponsorships for American Express explained the firm’s reasoning in choosing this venue:
…we are focused on delivering amazing experiences for our card members by tapping into their passion points, and the ‘Dinner on the 50’ event worked to accomplish just that… …By leveraging our partnership with the Seahawks, we were able to create this unique experience that brought the 12s even closer to the team they love at one of the most exclusive locations in Seattle.
Industry Leader Freeman Management Goes Green!
Titans of the event industry Freeman Management are demonstrating leadership in sustainability and green practices. With more than 4,000 exhibitions and 11,000 corporate events yearly, Freeman is certainly the “gorilla” in the field and now they’re environmental leaders as well.
The firm earned the International Event Sustainability Management certification, ISO 20121, certifying that the organization’s management system complies with environmental, economic, and social aspects of sustainable development, and it requires the organization to integrate sustainability into all stages of planning and throughout the supply chain.
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